12 September 2025
by Elke
Reading time : 7 min

Once again, Assistants’ Day 2025 was an absolute highlight for us – filled with exciting moments, warm encounters, and that contagious energy that makes our community so special every single year. 🙌

What inspired us

As always, there were countless conversations about the topics that shape our everyday work:

  • Further education and career paths

  • Challenges of professional transitions

  • Developments in the assistant role and business support functions

  • And of course, many short but meaningful catch-ups 💚

It was especially wonderful to see so many familiar faces while also meeting new and inspiring people.

Keynote & conversation with Steffi Buchli

The keynote and subsequent exchange with Steffi Buchli were truly inspiring: honest, approachable, and straight to the point. It was all about attitude, presence, and the power of not just functioning in business, but creating impact. One phrase in particular stuck with me – the brilliant expression “sich verlangstrumpfen” – which immediately found its way into my active vocabulary. 😜

On stage: Assistants recruitment between expectations and reality


This year, I had the pleasure of joining Ute Barnickel and Christine Bachmann from Miss Moneypenny as a panel guest to discuss a topic close to my heart: 👉 “Assistants recruitment between expectations and reality.”

The session was lively, insightful, and could easily have gone on for hours – but the closing apéro was already waiting. 😜🍹 The key takeaway: expectations for assistant roles have grown rapidly in many organisations. All the more important, then, to clearly define requirements, make competencies visible, and design recruitment processes that are realistic, fair, and future-proof.

Heartfelt thanks

A huge thank you for all the positive feedback we received on the day – it truly means a lot to us. 🙏

An equally big thank you goes to my fantastic Office Manager, Jocelyne, who once again managed me flawlessly throughout the day. Without her, everything would have run only half as smoothly. 💚

Why this day matters

Assistants’ Day reminds me every year how important the role of assistants and business support professionals really is – and how much power, professionalism, and heart this community brings. 💪 This unique mix of pragmatism, empathy, and excellence often goes unnoticed in daily life, but at Assistants’ Day it’s tangible in the strongest way. That’s exactly why we love this day. 🥰

Looking ahead: Assistants’ Day 2026

SAVE THE DATE!! We’re already looking forward to the next Assistants’ Day on 9 September 2026 – and we’ll definitely be there again, with open ears, plenty of questions, and even more enthusiasm for exchange and networking.

A big THANK YOU to the entire Miss Moneypenny team for making this event possible year after year. 🌟

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