11 October 2025
by Elke
Reading time : 7 min

An excellent assistant is not a luxury!

They are a leadership multiplier β€” thinking ahead, filtering, prioritising, anticipating, and freeing up their leader to focus on what truly matters. 🎯

In my conversation with Tobias Marti fromΒ NZZ,Β I was able to say openly what many think but rarely express:

The role of the assistant requires not only professionalism but also heart, intellect, and mental strength.

It deserves more visibility, respect, transparency, appreciation, and support. πŸ’š

I spoke about leaders who inspire β€” and about those who forget that their assistant is not only a sparring partner but also a human being with boundaries.

I talked about how demanding, diverse, and mentally challenging this role is β€” and why true success is no coincidence, but the result of both sides working together.

I spoke about red flags, about loyalty, about respect.

And about the strength of those personalities who navigate daily between boardrooms, emotions, and escalation.

You can find the link to the articleΒ below πŸ‘‡

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